PEER 1 Gets IT With New Web Campaign

Humor and real-life stories of “We get IT” campaign appeal directly to web issues faced by business and tech communities.

HostReview.com
Tuesday, December 11, 2007; 10:31 AM

VANCOUVER, BC – PEER 1 Network Enterprises, Inc. (TSX-V: PIX), a leading provider of online IT infrastructure, is focusing on the people behind technology with a new comprehensive marketing campaign that tells customer stories and plays on web hosting and technology issues in a humorous manner.

“This campaign reflects the heart of PEER 1 and gets beyond the basics of products and services to tell the stories of the people that interact and make decisions about technology on a daily basis,” said Rajan Sodhi, vice president of marketing at PEER 1. “We are talking about the complexities of web sites and online network technology in a down-to-earth, relevant and fun way that everyone can identify with.”

The “We get IT” campaign highlights PEER 1’s contemporary outlook and awareness of the dynamics of the web hosting industry. With a new approach, PEER 1 is using popular social media tools, such as viral video pieces, to reach business and technology operators in all fields. The campaign also incorporates other aspects of marketing, including print and online advertising, marketing literature, event participation and website development.

PEER 1’s viral marketing includes “Growing Pains,” a humorous video short series telling the story of a home business start-up that quickly grows out of control and overtakes the house with new employees, computers and servers. The first installment of “Growing Pains” began in October with additional segments in the works.

Video customer stories are also a key part of the “We get IT” campaign. PEER 1 has taken a unique and personal approach to the testimonials, with a strong focus on the customer’s business, and following with information on PEER 1’s service and benefits to the company. Leading VoIP provider Vonage, free online dating site PlentyofFish.com, and interactive design agency Blast Radius are currently featured on PEER 1’s web site.

“Growing Pains” video can be seen here http://www.peer1.com/growingpains/index.php?play

Customer testimonials can be viewed here http://www.peer1.com/aboutus/customer_stories.php

About PEER 1

PEER 1, a leading online IT infrastructure provider, believes in the limitless opportunity of the Internet and the business growth and continuity it provides for its more than 9,000 customers. Serving a variety of industries, PEER 1 offers solutions that grow through every stage of web commerce, regardless of company size, and ensures customers’ online presence is always fast, always available. PEER 1 delivers highly scalable dedicated hosting and co-location solutions along with ServerBeach, a PEER 1 company based in San Antonio Texas, which specializes in self-managed hosting. Since 1999, PEER 1 has grown to include data centers and network points of presence in 17 major cities across North America and Europe. The company's headquarters are in Vancouver, Canada and the stock is traded on the TSX Venture exchange under the symbol PIX. For more information visit www.peer1.com and www.serverbeach.com.