Harte-Hanks Postfuture® Launches Vertical & Regional Industry E-Mail Marketing Service Centers

June 12, 2005; 09:55 AM

RICHARDSON, TX – September 6, 2005 – Harte-Hanks, Inc. (NYSE:HHS), a recognized leader as an e-mail service provider in its Postfuture® offering, today announced the launch of six additional U.S. and European service centers offering a broad range of e-mail marketing services tailored for retail, technology, pharmaceutical, financial and other vertical markets.  Each center has a dedicated staff of e-mail specialists with expertise in vertical direct marketing solutions capable of managing e-mail marketing programs for clients using Harte-Hanks Postfuture® Enterprise Edition e-marketing suite.

Each "E-mail Service Center" is located within existing Harte-Hanks facilities corresponding to a core vertical market expertise and one regional market as follows:

-        Retail Market and various "select" markets such as Manufacturing and Major Brands - Richardson, TX (where Postfuture is researched and developed)
-        Healthcare Market, Pharmaceutical and Automotive Markets - Langhorne, PA
-        Financial Market and Insurance Market - Jacksonville, FL
-        Technology Market and Telecommunications Market - Austin, TX
-        Technology Market - San Diego, CA
-        Pan-European Markets – two centers, in Uxbridge, United Kingdom, and in Sévres, France (both beginning October 2005)

"Based on our innovative industry-vertical approach, we can more easily combine e-mail with other interactive and offline marketing channels, such as Web design, direct mail, contact center, targeted print and broadcast advertising inside all of Harte-Hanks, to execute more effective multichannel marketing strategies," said Richard Merrick, managing director for Postfuture at Harte-Hanks.  "By shifting e-mail campaign strategy and execution responsibility to locations most familiar with client and industry needs, we are better able to centralize marketing strategy, streamline day-to-day execution and simply be more responsive."

In December 2004, Harte-Hanks acquired Postfuture and announced its intentions to integrate the company's e-mail marketing and e-publishing offerings within many direct marketing solutions that Harte-Hanks delivers to its diversified base of clients.  Already, Harte-Hanks uses Postfuture for virtually all its client e-mail campaigns, the company reports.

"To provide an effective direct marketing solution today requires comprehensive knowledge of all media categories, vertical and regional market expertise, and a shared focus with what each client is seeking to accomplish," said Gary Skidmore, senior vice president and corporate officer, Harte-Hanks.  "E-marketing is a top priority for many of our clients, and our Postfuture offering delivers e-mail savvy in exciting ways.  Yet its greatest value is in how we leverage e-mail messaging for any one client within an integrated direct marketing solution."
About Postfuture at Harte-Hanks

Postfuture® from Harte-Hanks is a leading e-mail service provider (ESP) offering a patent-pending suite of tools for developing and strengthening online customer relationships. The company differentiates from other ESPs through an enterprise-class e-marketing suite that automates e-mail broadcasting and customer service dialogues with secure print-at-home incentives, surveys and data management solutions. For more information, visit http://www.postfuture.com, e-mail pfinfo@postfuture.com or call (888) 419-2226.

Postfuture, Harte-Hanks and the Harte-Hanks logo are registered trademarks of Harte-Hanks, Inc.