TopHosts.Com Teaches How To Market Your Web Hosting Company at ISPCON 2006

April 25, 2006; 02:31 AM
Toronto, ON - TopHosts.Com, the ultimate destination for the Web hosting community since 1997, will be represented by Chad Randall in a highly-anticipated panel session outlining the best kept secrets for Web hosts to successfully market their companies.

“Working four years at TopHosts.Com combined with spirited discussions with hundreds of Web hosts worldwide, I’ve determined one of the primary factors distinguishing the leaders from other competitors is undoubtedly focused marketing initiatives. Many hosts have the services and the customer care capabilities in place but simply haven’t mastered the principles to effectively promote their companies,” noted Randall.

The panel session “Five Best-kept Secrets to Marketing your Web Hosting Company: Insider's Perspective” will begin at 11:30 on Thursday May 18th. The following panelists will join Randall:

Réal Falardeau, Director, Sales & Marketing, Netvention, Inc.
Steve Baldwin, Marketing Manager, Did-it Search Marketing
Peter Zeisman, Advertising and Marketing Director, FatCow Web Hosting

The fundamental marketing challenges that Web hosts face on a daily basis will be examined and rock solid advice to overcome these hurdles will be discussed. Additionally, business owners and marketing executives alike will gain practical tips on how to get listed on industry portals, how to design effective ad banners, writing compelling ad copy, managing effective campaigns and selecting proper keywords for increasing click-throughs.

“I’m sure the hosting companies are interested in learning what competitors are doing that they might not be. I’m eager to share some of those ideas and look forward to another successful ISPCON event,” added Randall.

The ISPCON Conference (www.ispcon.com) runs May 16-18, 2006 at the Baltimore Convention Center, Baltimore, MD and caters to the technology and businesses associated primarily toward wired and wireless ISPs (Internet Service Providers).

About VerticalScope Inc.
Toronto, Canada-based VerticalScope Inc., the parent of TopHosts.Com and The Hosting Standard, is a leading international media company that creates authoritative industry portals, directories and content services, covering a wide array of vertical industries. Our verticals offer a unique perspective on the latest news, featuring thought-provoking articles, and insightful analysis. VerticalScope currently prints over 750 million pages per year through its various print magazines, and has successfully launched magazines into some of the most competitive consumer markets with titles such as Modified Magazine, which currently has a readership of over 1,000,000 car enthusiasts per month. Visit www.verticalscope.com.

Source: VerticalScope Inc.
Marketing/Advertising Contact: Chad Randall, Sales Director (VerticalScope Technology Division), 416-341-8950 ext. 257, or email: crandall@verticalscope.com. Editorial Contact: Cliff Boodoosingh, Senior Technology Editor, 416-341-8950 ext. 232 or email: cliffb@verticalscope.com.

Website: http://www.tophosts.com
Website: http://www.thehostingstandard.com
Website: http://www.verticalscope.com
Website: http://www.modified.com