Rackspace Introduces Short-term Hosting for Online Advertising

April 18, 2007; 02:02 AM

Rackspace® Managed Hosting, a leading global provider of managed hosting services, today announced the launch of Short-term Hosting, an on-demand hosting service designed to meet the growing need for short-term, campaign-based websites. Rackspace Short-term Hosting is primarily targeted at marketing, advertising and graphic design agencies where campaign-specific and seasonal websites are driving the advertising industry.

"Online campaigns are growing in popularity with technology advances like Web 2.0 and the ability to reach an unlimited market at a relatively fixed cost.   Rackspace’s new Short-term Hosting provides the missing piece to the online package," said Ken Burbary, senior vice president and chief technology officer, Campbell-Ewald. "Short-term Hosting allows us to get a short-lived microsite or promotional site up-and-running quickly and take it down after the duration of the campaign.  It’s more flexible than the traditional managed server approach and still backed by the rock-solid Rackspace infrastructure and Fanatical Support™ that allows us to deliver on our promises to our clients."

Rackspace Short-term Hosting offers a three-month hosting contract for customers’ web-based campaigns and the flexibility to change or even bring down the account while avoiding termination penalties typically associated with long-term contracts or more costly month-to-month pricing.  Supported by a dedicated team of Rackspace technicians, Short-term Hosting customers have access to three configuration options to best suit their project needs, including web servers, a firewall and the option for a load-balancer.  Short-term Hosting also provides scalable bandwidth to accommodate traffic variances typical of major online advertising campaigns.

"Advertising campaigns move quickly, and agencies need fast access to a flexible hosting platform, so they can begin their work immediately and bring down a site when the campaign is complete without being tied into a year-long contract or the more expensive month-to-month option. After hearing from our advertising customers about these specific needs, we developed Short-term Hosting to offer them abbreviated project solutions that can be deployed within a matter of days – not weeks," said Scott White, director of channel sales and verticals, Rackspace Managed Hosting.  "Short-term Hosting also offers customers our Fanatical Support through a dedicated team of expert technicians whose goal is to provide the best possible web infrastructure available in order to drive the success of these projects." 

To learn more about Rackspace Short-term Hosting, contact Scott White at 1-800-961-2888.

About Rackspace Managed Hosting
A recognized leader in the global managed hosting market, Rackspace Managed Hosting delivers enterprise-level managed services to businesses of all sizes. Serving more than 10,000 customers in seven data centers worldwide, Rackspace integrates the industry’s best technologies for each customer need and delivers it as a service via the company’s award-winning Fanatical Support™. Through trusted relationships, Rackspace serves as an extension of its customers’ IT departments, enabling them to focus on their core business.  Since its inception in 1998, Rackspace has grown more than 50 percent a year. For more information, please visit www.rackspace.com, or call 800-961-2888.